Starting at
$99/month
Tired of Apparel
Business Chaos &
Slow Growth?
Get the Proven Systems & Expert Support to Scale with Confidence.
Are you stuck in startup paralysis, drowning in operational tasks, or hitting a frustrating revenue plateau? You pour your heart into your brand, but the constant struggle with finding manufacturers, managing cash flow, marketing effectively, and doing it all yourself is exhausting.
It doesn’t have to be this way. The AE Members’ Club is the structured support system designed specifically for ambitious apparel entrepreneurs like you.
The AE Members' Club
Your complete apparel business toolkit
- Expert mentorship from industry veterans
- 60+ downloadable templates & tools
- Vetted supplier & manufacturer database
- Step-by-step frameworks & systems
- Supportive community of entrepreneurs
- Regular live coaching calls
Does Any of This Sound Familiar?
If you're nodding along to any of these challenges, you're not alone. And more importantly, you're in the right place.
Paralysis by Analysis
You have a brilliant idea for an apparel brand, but the sheer number of decisions feels paralyzing. Fabrics, pricing, finding suppliers, marketing... where do you even start?
Budget Anxiety
Every penny counts, and the fear of making a costly mistake – investing in the wrong production run, a flawed tech pack, or a website nobody visits – keeps you up at night.
Manufacturer Maze
Finding trustworthy manufacturers feels like searching for a needle in a haystack. You worry about being ignored, getting scammed, or simply not knowing how to communicate your needs effectively.
Industry Confusion
The apparel industry has its own language and rules. You're constantly afraid of sounding inexperienced, missing crucial details about timelines or minimums, and being taken advantage of.
Marketing Mystery
You know you need to build an audience, but how? The thought of launching to silence is terrifying, and figuring out marketing without a huge ad spend feels impossible.
Self-Doubt Spiral
Stay up to date with sustainability, regulations, product development, and apparel industry insights.
Growth Plateau
Your brand is running, maybe even hitting 5 or early 6 figures, but growth has stalled. Sales feel unpredictable, relying on hope or seasonal spikes, and you can't seem to break through that revenue ceiling.
Inventory Rollercoaster
Inventory feels like a constant battle – either you've got cash tied up in stock that isn't moving, or you're frustrating customers by running out of your bestsellers. Cash flow feels like a stressful rollercoaster.
Operational Chaos
Finding trustworthy manufacturers feels like searching for a needle in a haystack. You worry about being ignored, getting scammed, or simply not knowing how to communicate your needs effectively.
Wearing All Hats
You're wearing all the hats – designer, marketer, production manager, customer service rep – and burnout is creeping in. You know you can't keep doing everything yourself, but...
Delegation Dilemma
The thought of hiring and delegating is overwhelming. Who do you hire first? How do you afford it? How do you trust someone else with your brand baby?
Strategic Void
You know you need to shift from day-to-day hustle to strategic growth, but you lack a clear roadmap and the high-level guidance to get there. You're tired of DIY solutions and crave real mentorship.
Introducing the AE Members' Club
Imagine trading that overwhelming chaos for clarity, swapping guesswork for proven strategies, and replacing lonely struggles with unwavering support from experts and peers who get it.
That's exactly why we created the AE Members' Club.
More Than Just Another Course
The AE Members' Club isn't just another course or a collection of random templates. It's a comprehensive, living ecosystem designed specifically for apparel founders like you, whether you're just starting out or ready to scale.
It's the culmination of our combined 40+ years of in-the-trenches experience building, running, and consulting for apparel brands – from startups to international names.
Your Complete Support System
This is your structured support system, your industry insider connection, your business-building toolkit, and your community of ambitious peers, all in one place.
Stop tapping in the dark. Stop trying to reinvent the wheel. It's time to get the focused support, actionable strategies, and clear roadmap you need to build the profitable, purposeful apparel business you've always envisioned.
Why the AE Members' Club Isn't Like
Anything Else You've Tried
You've probably seen other courses, communities, or coaching programs. So, what makes the AE Members' Club truly different? It boils down to this: We give you the proven shortcuts, expert guidance, and real accountability you need to build your business faster and with less stress.
Speed Matters
Why waste years on trial and error when you can tap into proven systems now? We've distilled 40+ years of combined, real-world apparel industry experience into actionable frameworks, templates, and strategies.
We Walk the Talk
We're not just educators; we're active industry practitioners. The tools, databases, and resources inside the Members' Club are the exact same ones we use daily with our international agency clients.
No B.S., Just Value
We hate fluff and generic advice as much as you do. Our focus is purely on practical, straight-to-the-point content and implementation designed to help you take meaningful action.
Powerful Peer Support
You are the average of the people you surround yourself with. Our inclusive community is your tribe – fellow ambitious apparel entrepreneurs who understand your struggles and celebrate your wins.
What You Can Achieve as an AE Club Member
Joining the AE Members' Club isn't just about getting access to information; it's about transforming how you build and run your apparel business. It's about achieving tangible results and finally gaining the momentum you need.
Make Smarter Financial Decisions
Finally understand your numbers. Nail your product pricing, make calculated projections, manage your cash flow effectively, and maximize your earning potential.
Launch with Confidence & Clarity
Instead of paralysis, you have a clear, step-by-step roadmap. You know exactly what to do, when to do it, and how, minimizing wasted time and costly mistakes from day one.
Break Through Revenue Plateaus
Move beyond unpredictable sales. Learn and implement effective marketing and sales strategies tailored to the apparel industry to attract more customers and increase conversions.
Find & Manage Production Like a Pro
Access our vetted database of suppliers and manufacturers. Learn how to communicate effectively, negotiate terms, and manage the production process smoothly.
Implement Systems for Scalability
Replace chaos with structure. Implement proven systems for everything from design and development workflows to marketing funnels and operational efficiency.
Become a Confident Leader
Step into your role as CEO. Learn how to build and manage a team, delegate effectively, and make strategic decisions that drive your brand forward.
Inside the AE Members' Club
When you join the AE Members' Club, you unlock a comprehensive toolkit and support system designed to accelerate your apparel brand's success.
Expert Mentorship
Get direct access to Ana & Klas (40+ years combined experience) and our expert team in the community.
Industry Insights
Stay up to date with sustainability, regulations, product development, and apparel industry insights.
60+ Downloadable Templates
Get instant access to essential, professionally crafted templates – tech packs, costing sheets, line sheets, budget spreadsheets, and more.
Supplier & Manufacturer Database
Gain access to our curated database of over 700 trusted partners worldwide. Find reliable suppliers without the usual stress.
Supportive Community Forum
Connect with hundreds of fellow apparel entrepreneurs in our private, inclusive community. Share experiences and build valuable connections.
Live Coaching + Q&A
Get answers to your questions during during regular live Q&A and group coaching calls.
Templates, checklists & guides
Is the AE Members' Club Right for You?
We've designed the AE Members' Club specifically for ambitious apparel entrepreneurs who are serious about building a successful, profitable, and purposeful brand.
This Club is for you if:
You're a Startup Founder (Pre-Launch to Early Years):
- You're in the process of launching your apparel brand and need clear, step-by-step guidance on how to do it right.
- You feel overwhelmed by decisions and want proven tools, templates, and expert advice to avoid costly mistakes.
- You're looking for trustworthy industry connections (like manufacturers and suppliers) and support to navigate the early stages.
- You might be a solo founder or working with contractors, and you're thinking about making your first hires.
- You're coachable, ready to learn, and willing to put in the work to build a solid foundation for your brand.
You're a Scaling Founder (Running an Existing Brand):
- You're already running your apparel brand, but you've hit a growth plateau and need strategies to scale effectively.
- You want to move beyond chaotic operations and implement robust systems for marketing, sales, production, and team management.
- You're struggling with cash flow, inventory management, or finding predictable ways to attract more customers.
- You feel burnt out from doing everything yourself and need guidance on how to build a team and delegate successfully.
- You're looking for high-level strategic mentorship and a community of peers to help you transition from founder to CEO.
You're Ambitious and Action-Oriented:
- You want to grow a profitable, sustainable business, not just a hobby.
- You're ready to upgrade your network, learn from experts, and commit to implementing what you learn.
- You value community, support, and accountability on your entrepreneurial journey.
This Club is NOT for you if:
You're just exploring ideas:
If you only have a vague idea for an apparel business and need a very basic, step-by-step framework just to validate the concept, other introductory resources might be a better starting point.
You're looking for quick fixes or overnight success:
Building a successful apparel brand takes work. While our tools and resources are designed to save you time and money, they require implementation. This isn’t a get-rich-quick scheme.
You need someone else to do the work for you:
If you’re looking for someone to handle your strategy sessions, branding, design, or product development for you, our full-service agency, Desinder, might be a better fit.
You're not willing to engage or learn:
The value of the Club comes from actively using the resources, participating in calls, and engaging with the community. If you’re looking for a passive solution, you won’t get the full benefit.
Your primary focus is not building an apparel or apparel-related brand:
While business principles overlap, our resources, tools, and community are highly specific to the nuances of the apparel, accessories, and related product industries.
Don't Just Take Our Word For It
Hear from members who transformed their businesses with the AE Members' Club.
"Since joining the AE Members' Club I have been able to find manufacturers, use the calculators to help me understand my pricing and budget and utilized the social media content plan for my IG page.
I really enjoy how the tools and checklists allows me to become more organized when planning my brand and reassures me I’m completing everything that will make my business a success.
The Apparel Entrepreneurship team also answer any questions that I had quickly and the monthly live video calls clarified anything I needed help with in that moment. It’s definitely worth it!"
Ciara Robinson
AE Member - USA
"When joining the AE Membership Program I finally started thinking like the CEO of my company instead of being an artist lost in the business world. I have major improvements with the overall business organization and the Members' Club gave me tools and knowledge to be more confident in managing everything better.
I highly recommend the membership because you don’t have to tap in the dark alone, you have people with knowledge and experience to guide you, and tons of help from the resources and tools to manage business easier and better.
The AE team really think about you and your progress. You already get the great stuff from the membership itself but the fact that they really care about how you are doing, it amazes me.
It has motivated me to create the brand that I want and be the leader I want to be:)"
Olya Sookie
AE Member - Croatia
"The Membership Program has been extremely useful for helping me set long term and short term goals and to really focus on the direction I want my brand to take. It has helped me build up a brand image, get a small team together and to create a clear business plan. I have also expanded my business process and seen growth on my Instagram following.
Since joining I have seen my own creativity flourish.
There are no words to describe how exceptional what you guys are doing is. It’s not just educational, it’s also wellbeing."
Evie Daines
AE Member - UK
"Starting my own brand seemed like a too big of a project for me to embark on. I didn’t know where to start, what questions to ask or where to turn. The team at Apparel Entrepreneurship, helped me with everything! Their combined knowledge and experience is impressive. They set the tone for what was to come, they gave me guidance of where to start, from branding, marketing, hangtags, to neck and size labels, to patterns, fabric, and manufacturer hunting. They walked with me every step of the way and having them as a guide made the journey feel safer and they do push things forward. You’re never standing still and if I ever had any questions – they’re super quick to answer. The best part was that they are so passionate and invested in the work that they do. They genuinely care and they want you to succeed."​
Emine Güler
AE Member - UK
"Apparel Entrepreneurship helped me to finally start working with confidence on my brand. I did not know anything about how to start fashion brand etc. The amount of knowledge and information that is available from Apparel Entrepreneurship is invaluable. It guided me into the right direction when it came to what to do and what not do to. Thank you Apparel Entrepreneurship!"​​
-Phil Nelson
AE Member - Holland
Phil Nelson
AE Member - Holland
"I started my company with basically zero knowledge about the apparel industry. With no network, no experience not even basic industry knowledge. The complexity of it is frightening ….so frightening, that at one point I was on the verge of giving up. And this is when I came across the Apparel Entrepreneurship community. It was like getting a structured handbook – it’s extremely useful! Access to many years of industry expert knowledge, giving me a strong basis and opening my eyes to directions, trends and necessities I haven’t even though of before……and whenever I’m stuck or in doubt, I can always count on the community to help me out. I can’t express how grateful I am to Ana and Klas for starting this! Thank you! "
Edit Nagy
AE Member - Hungary
"Apparel Entrepreneurship is such a valuable asset to any clothing brand. Ana and Klas both have a wealth of experience from setting up their own brands which means that the advice, based on these experiences, is realistic and actionable. They provide useful resources to help brands learn about the elements required for running a clothing line, and the tools and templates offered here are extremely valuable as they are hard to find elsewhere. "​
Charlie Pollard
AE Member - USA
"Apparel Entrepreneurship’s focused pool of information, contacts, and templates is a service that I couldn’t get anywhere else. I am coming from another industry and for me, AE is both a crash course and a support system to make my development process both faster and more accurate. I’m also looking forward to seeing how the community grows and I expect that to be another source of valuable information and support as I’m preparing to launch and then grow my brand."​
-Joonas Luotonen
AE Member - Finland
Joonas Luotonen
AE Member - Finland
"I’ve been struggling with my clothing brand for some time.  After joining AE, I accomplished things in only one month I didn’t think was possible. I have saved so much time… and money. Now it feels as if I have a private mentor sitting right next to me, telling me exactly what to do. I highly recommend AE to everyone that wants to grow their clothing brand."​​
Sarah Foster
AE Member - Australia
Meet Your Mentors: Ana & Klas
Behind the AE Members' Club are Ana and Klas, seasoned apparel industry veterans with a combined 40+ years of hands-on experience. They aren't just teaching theory; they live and breathe this industry every day.
Ana Kristiansson
Co-Founder & Design Expert
- BFA in Fashion Design from the prestigious Parsons School of Design (New York & Paris)
- 20+ years of deep experience specifically within the apparel industry
- Designed and product-developed award-winning products for international outdoor brands
Klas Kristiansson
Co-Founder & Business Strategist
- MSc in Digital Communication from the Royal Institute of Technology Stockholm & ENST Paris
- 20+ years of experience working directly with sales, marketing, e-commerce, and business development
- Expert in scaling apparel brands through strategic growth and operational excellence
Ana and Klas are the founders of Desinder, a successful apparel design and business strategy agency that works with mid-to-big-sized international brands. They bring that high-level, real-world experience directly into the Members’ Club.
They have:
- Run their agency Desinder for 17+ years, helping hundreds of apparel brands start, run, and grow.
- Authored the book “Apparel Entrepreneurship – How To Successfully Start & Run A Clothing Brand.”
- Founded the online educational platform Apparel Entrepreneurship and host the popular Apparel Entrepreneurship Podcast.
- Founded the All-In-One Fashion Business SaaS Platform – Portia.cloud.
Their mission:
To provide ambitious apparel entrepreneurs like you with the knowledge, tools, and support they wish they had when starting out. They are passionate about helping you succeed and bring their wealth of practical experience, strategic insight, and genuine care to the Members’ Club community.
Ready to Stop Guessing and Start Growing Faster?
You've seen the challenges, you understand the solution, and you've heard from members who are already achieving incredible results. The path to a profitable, purposeful apparel brand doesn't have to be a lonely struggle.
Monthly
$149/month
- Supported Community Access
- Live Group Coaching & Q&A
- Templates & Tools (10/month)
- Supplier Database Access
Frequently Asked Questions
Still have questions? We've got answers.
You get comprehensive access to everything you need to start and scale your apparel brand: an extensive library of guides, 60+ downloadable templates, vetted supplier/manufacturer databases, live coaching calls with Ana & Klas, and a supportive private community forum.
You get support on multiple levels: direct access to Ana & Klas during live coaching calls, expert insights within the content library, practical help through templates and tools, and invaluable peer support and feedback within the private community forum. The forum is supported during working hours Monday to Friday. Requests made during the weekend will be addressed the following Monday.
Absolutely, you can use most of the tools, downloadable templates, budget templates, and all the social media tools, and also save time by using the tech packs templates for your designs. You can also use the manufacturer and supplier databases to find your manufacturing and supplier partners.
Assuming you want to keep growing your business, the Members’ Club will help you fine tune your organization, give you growth strategies, marketing tips, help you out in search for new manufacturers and suppliers, plus help you grow your network.
You get access to everything right away. You don’t have to wait for content to be released, but we update and add new material like tools, downloadables, and resources continuously. Meaning the longer you are a member the bigger and stronger your library of tools you will be.
You can ask questions, get advice, support and feedback any time from our community inside the Members’ Club. You can also pre-submit your questions for our monthly Q&As or you can join live.
By joining the membership it’s the only way to get coached and mentored by us, to a fraction of the price that we normally charge per coaching session ($1000/h).
There is NOTHING like the Apparel Entrepreneurship Membership program anywhere else. Yes, there are other fashion startup memberships out there, but none of them has the resources, engineered tools, extensive databases, support, and mentoring from people who actually work in the industry today, like inside the AE Members’ Club.
The Membership is THE ONE PLACE that combines everything you need to run and scale your business.
You can see the Membership as an addition and continuation to the courses.
The courses are on-demand and you run though them at your own convenience, and the Members’ Club gives you mentoring, a community, answers all your questions, plus gives you access to all the tools, databases, calculators, and resources.
We don’t offer refunds. If you for whatever reason want to leave the club, no worries. You can cancel at anytime.
Absolutely, you can anytime upgrade from your monthly, to an annual membership.
Absolutely! Our members are from all over the world and since we’ve started the Members’ Club we’ve had members from 6 continents. We plan the calls to suit as many timezones as possible. If you miss a call, you can always view the recorded material afterwards.
The Club is designed for those who are committed to launching or actively scaling. If you’re in the startup phase (pre-launch to early years) and need clear guidance, tools, and support to build a solid foundation, you’ll find immense value here. We provide step-by-step frameworks and resources specifically for early-stage founders. However, if you’re only exploring a vague idea and aren’t yet committed to building a business, it might be too early.
Many of our members are established founders looking to scale past revenue plateaus, implement better systems, manage cash flow, build a team, and refine their strategy. The Club provides advanced workshops, strategic guidance, operational templates, and peer support specifically for scaling challenges.
The AE Members’ Club offers a unique combination of ongoing mentorship, a comprehensive resource library, practical tools, and community support at a fraction of the cost of traditional consulting. Unlike a standalone course, it’s a living ecosystem that evolves with your needs, providing continuous learning and support for every stage of your business.
Yes! While our roots are in fashion, the principles, strategies, tools, and resources apply broadly to apparel, accessories, sportswear, outdoorwear, childrenswear, and other related product-based businesses. We have members across various niches finding great success.
Great, we are here to help answer them. Please email us at faq@apparelentrepreneurship.com
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