Social media topics

[Klas]

Here are some tips for social media (and blogging):
Lifestyle – travel, interest, art, food:

travel destinations where your garments would be perfect to wear
activities your target customer could do in your garments, or places they could go to in wearing your garments
talk about artists or music that has inspired your garments
food tips or snacks that would be perfect for bringing to an activity where your target customer would wear your garments
talk about your product history – history of the shirt, history of the little black dress, history of the suit jacket….

Company values and mission:

talk about sustainability and the quality of your products
talk about the reason WHY you started your brand
what is the problem you are solving with your products and brand
how are your target customers feeling in your garments – pretty, strong, empowered, free….
talk about why your brand is unique and what it can offer that no other brand can

Behind the scenes – Design and product development:

talk about why you designed exactly those designs
talk about the material choices
talk about the design choices
talk about why you picked those prints/designs/fit/details…
explain the design and product development process, the ups and the downs
talk about the final product and why you love it so much
talk about the craftsmanship of the product
What are your favorite tool and why

Behind the scenes – Company and business:

talk about your entrepreneur journey
talk about the name of your business, what it means, where it comes from and why you chose it
talk about what you are trying to do with your brand – your mission and vision
talk about unique selling points with your brand and products
what music are you listening to when you work on your business
talk and show general behind the scenes when designing your styles, at photoshoots, at the factory etc
What are your favorite books and why

Product:

show pictures and talk about why exactly that design is important for you and for your target customer
go into detail on the product and the details and your choices
explain certain features
talk about the products when you do events, and what people are saying about them
Create: How To Wear….. posts and show different styling tips for a particular product

People:

talk about some of the people and companies involved in making your products, like the material suppliers and the manufacturers. why you chose them and how they helped you
talk about people you work with today that help you grow your brand – web developer, mentor or coach, sales agents, photographers, etc
include customers and their stories and testimonials of your products
talk about your “muse” or an actual person that inspires you and is your target customer. they are your inspiration

You:

You are the face of your brand and you are the brand
talk about your background and how it led up to starting your brand
talk about your values and what you believe in
talk about things you like
talk about inspirational things and motivational things
talk about your day to day working on your brand
talk about what you do, for example, in one day when working on your brand
share personal stories that relate to your brand
share your morning routine and your habits that keep you in your game to succeed with your brand

You can download the blog tips in the download section. Look for “54 blogging ideas for your apparel brand”.