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Designing collection with co-ordinating pieces
Hello,
I had a question regarding designing my entire collection. I have designed scarves, cover ups, ponchos and capes. My question is do I need to add co-ordinating crop tops and pants with capes ? or wide legged pants with ponchos? Is it necessary to provide these right now when I am just starting out? I had decided to start with just above mentioned items first and then add co-ordinating pieces slowly, but these days I am looking at so many outfit looks of people specially capes and ponchos they do prefer buying with co-ordinating pieces. Hence the confusion.
Thanks
Rutu
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1 Reply
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Hi Rutu
It is always better to start with fewer products, bring those to the market, see what the market and your customers gravitate towards and then scale with the products that sell the most.
It doesn’t matter how much market research you make before launching, you will not know exactly what products your customers will actually buy until you launch.
In the beginning it is better to have a niche, and stay tight in the product segment and then add products to your range. This will also keep your costs down, until you get your profit going.Building your brand is a long term thing, don’t rush to have too many products. Your customers have to get accustomed to you as a brand, what you stand for. When they know you, they love your products they will more likely buy whatever other products you introduce to the market. Like all brands that exist today, most of them started with one product or one product segment, no brands launched with tops, and jackets, and bottoms, and accessories, and footwear……
So our recommendation is to focus on the products you have, nail those, in quality, price and margins, make a really killer website with nice pictures and product texts and take it from there:)
Hope this helps, let us know if you have further questions!