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Consumer Behaviour
Hi,
I am trying to find information on consumer behaviour to answer the question: Why don’t parents buy children outdoor clothing? I wanted to find out what they bought instead so that I can ‘capture a blue ocean’ for those who have read the book (I am currently reading it for the second time because it went completely over my head the first time and will probably be reading it a third and fourth!) It recommends accessing the non-customers which will potentially be a larger market share. How do I find out the metrics on groups of potential customers? -
3 Replies
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Ok scrap that… Nick, who I live with has given me a stern talking to and says you cant catch a blue ocean when you havent even dipped your toe in the water!! I am in what he calls perfection paralysis where I am reading and thinking loads and not ACTUALLY DOING ANYTHING! Today is the day I take action
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Hi Sally!
Haha, Nick is somewhat right:)
But I have some thoughts on this:
– it’s a cultural thing. That’s why it’s important that you know your market and target customer and know exactly who you’re talking and pitching to. In many cultures they don’t even go out when it’s raining or bad weather, period. You’d have to convince an entire nation and change their perspective and then they might see the value of your offer…that’s a really steep uphill as a brand.Also one barrier is the fact that people can get outdoor kids gear for really cheap, and it only has to last their age, till they grow out of it….. That’s where your idea is great, for the conscious parent that want to educate their kids and show them a different path – you give a better alternative, education and a better product. here again, knowing your target customer is the key to sales.
What you have that not many brands have, is the access to so many parents and their network. use this and get the conversation going. Create a questionnaire, a bonfire and talk about these things and the issue with kids outdoor gear, from their perspective.
😀
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Thanks Ana, fabulous as always!
I have done some more on my website and story, I am not sure if I have given you the addresses http://www.attaforever.com and socials @attaforever. Thank you again
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