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Hello,
I am a bit confused on sizing for my brand. I am planning to get my garments made from India and sell online only. I live in USA and I want to sell worldwide on Etsy, Amazon etc and I also want to sell in India on Jabong, Flipkart, Amazon.in etc.
My products are Scarves, coverups, capes and Ponchos. I know the psychographics of my customers. My designs are contemporary with little ethnic touch. I am planning to get sizes produced from S-XL. My only confusion is how will it serve body types worldwide? body types and shapes differ place to place. Is there any universal standard sizing that I can follow for measurements?
Thanks
Rutu