Reply To: Inclusion of target group in the design process

[Peter Lundmark]

Thanks Ana, valuable inputs. And yes – my aim was at least threefold;
– research (idea generation/market gap identification/collection growth planning etc. etc)
– marketing (co-creation/content marketing/brand ambassadors etc.)
– inclusion (yes – we really do want our products to empower a certain segment in our total available market)

Appreciate your input on pros/cons/pitfalls! Some new and inspiring ideas from those…
Thanks.