The Apparel Entrepreneurship 6-Step Process
This course takes you through the 6-step Apparel Entrepreneurship success path.
Key concepts covered include:
- Build Your Foundation
- Manage Your Business
- Build Your Brand
- Design Your Collection
- Produce Your Garments
- Sell Your Products
This course gives you the essential structure to start and run a clothing line.
1. Build Your Foundation
You will learn how to build a solid foundation so you can run your brand efficiently, effectively, and without stress.
You will learn how to best operate and run your business, how to determine your values and your brands why.
You will also learn how to deal with mental blocks to show up as the CEO you want to be, to succeed with your business.
2. Manage Your Business
You will learn about financing options and how to best manage your finances.
You will also learn about how to nail your brand story, and how to best strategize your business.
You will learn how to write a business plan, including how to understand market opportunities and find your unique point of view.
3. Build Your Brand
You will learn how to build a strong brand.
You will learn how to create a unique brand identity and about making your branding package
You will also learn how to figure out your target customer and how to nail your particular market niche.
You will also learn how to strategize your marketing.
4. Design Your Collection
You will learn how to create your designs and collection, even if you don’t know how to draw.
You will focus on how to define and plan your collection and how to create a selling collection structure.
You will also learn all about tech packs, bill of materials, measurement lists, how to source sustainable materials, and how to strategically price your garments for profit
WEDNESDAY 11th of NOVEMBER – Live Call with Q&A
5. Make Your Garments
You will learn how to find the right manufacturing and supplier partners
You will learn how to create & comment samples, and how to control and plan your bulk production.
You will learn how to make/produce your garments.
6. Sell Your Products
You will learn how to successfully sell your garments and collection.
You will learn about different sales strategies and how to determine the ones that suit your brand best.
You will learn how to create an optimal sales kit, how to work with orders, and how to master customer service.
You will also learn about opportunities by working with retailers, agents, and distributors.