STAND OUT – DIFFERENTIATE YOUR BRAND FROM THE COMPETITION
When a brand does their thing and you end up copying their selection, product, marketing strategy whatever, you will ALWAYS end up as number 2. Here a…
Author: Klas
Co-founder of Apparel Entrepreneurship
WHAT IS A LINE SHEET AND WHY DO YOU NEED ONE?
If your business model includes retail, you will eventually have to present your collection to buyers, for whole sales purposes. The buyers will need …
BULK PRODUCTION
At the end of your product development cycle it is finally time to sew and make all the garments in larger quantities. Hopefully you had a great sell …
CUSTOMER CARE
As with marketing, customer care should be present at all times. You are making a great product to meet a specific customer need. This is why you are …
TIME TO SHIP!
The bulk production is ready, your stuff looks amazing, the world is anxiously waiting for your collection and it’s time to ship. First you need to …
RECEIVE SALES ORDERS & PLACE PRODUCTION ORDERS
It is very common that you have to show your collection a couple of times before buyers place an order. You could have different packages for them, t…
SELL IT! – TO YOUR TARGET CUSTOMER / SHOP
Once you have your salesman samples and your story ready, it’s time to sell. What we talk about now, are the orders from your customers. Let’s tak…
WHAT’S YOUR STORY?
Marketing should be embedded in the whole company, in everybody that works there, in everything they do. Answering emails and answering the phone is m…
PROTOTYPING
Finally it is time to make the first samples and you will see your ideas materialize into an actual product. This is not the time when you sit back, w…
DEFINE YOUR COLLECTION
It is vital that you stay focused and narrow down on your core vision of the brand. What do you want your brand and your products to stand for? What i…