TIPS FOR BOOTSTRAPPING YOUR STARTUP
Starting a new sportswear brand can be challenging. It is even more challenging to do it with limited funds. However this is a reality many of you are…
Author: Klas
Co-founder of Apparel Entrepreneurship
HOW TO CREATE A MOOD BOARD
A mood board is a visual summary of inspirational images, objects, material swatches, trims or product examples that explain the concept and feeling o…
HOW TO SUCCESSFULLY FIT A GARMENT
You successfully passed the design process, found a good factory, sent them all the information needed to start the product development, and now you a…
THE DESIGN
When you have a structure for your collection and an idea of what type of styles you wish to have, it’s time to start sketching. Get back to the ins…
ACHIEVING WORK LIFE BALANCE
Being an entrepreneur and running your own sportswear business means there is always something to work on. No matter how much you work, you are never …
ANSWER THE TOUGH QUESTIONS A.K.A THE BUSINESS PLAN
I’m not a very big fan of business plans, but before even starting you brand you need to know where your going and what your plan is. The business p…
DO SOMETHING DIFFERENT
You are excited about your idea and you have somewhat figured out what you would like to do. The products you’re thinking about are styles you would…
MUST READS
Studies show that successful people have reading as a common denominator. There are endless examples of people that have created well-known businesses…
HOW TO GET YOUR DESIGN INSPIRATION GOING
Whenever I introduce myself as a designer to people who don’t know me, one of the first questions I get asked is; Where do you find your inspiration…
PRODUCT RANGE PLANNING & PRICING
Building a collection requires a fine balancing act between designing products that incorporate your values as a company and brand, and actually produ…